Maxi-Marketing : The New Direction in Advertising, Promotion, and Marketing Strategy
| Copy | Status | Notes | Actions | Classification ID |
|---|---|---|---|---|
| 1 | AVAILABLE | 659.Col |
| Title | Maxi-Marketing : The New Direction in Advertising, Promotion, and Marketing Strategy |
| Publication Type | Book |
| Year of Publication | 1989 |
| Authors | Collins, T, Rapp, S |
| Edition | 1st |
| Number of Pages | 278 |
| Publisher | Plume Printing |
| City | The United States of America |
| ISBN | 0452262380 |
| Abstract | Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective |
| Dewey ID | 659 |
