Maxi-Marketing : The New Direction in Advertising, Promotion, and Marketing Strategy

CopyStatusNotesActionsClassification ID
1AVAILABLE 659.Col

TitleMaxi-Marketing : The New Direction in Advertising, Promotion, and Marketing Strategy
Publication TypeBook
Year of Publication1989
AuthorsCollins, T, Rapp, S
Edition1st
Number of Pages278
PublisherPlume Printing
CityThe United States of America
ISBN0452262380
Abstract

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

Dewey ID659
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