Copy | Status | Notes | Actions | Classification ID |
---|---|---|---|---|
1 | AVAILABLE | 659.Col |
Title | Maxi-Marketing : The New Direction in Advertising, Promotion, and Marketing Strategy |
Publication Type | Book |
Year of Publication | 1989 |
Authors | Collins, T, Rapp, S |
Edition | 1st |
Number of Pages | 278 |
Publisher | Plume Printing |
City | The United States of America |
ISBN | 0452262380 |
Abstract | Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective |
Dewey ID | 659 |